Services:
At chaotic elegance, we educate all on how to dress appropriately for events. We provide links and information if viewers choose to purchase the clothing we feature. In time, we will have an amazon storefront with elegant, luxurious clothing. I also plan to offer styling services for those unsure on how to dress. Modesty remains at the forefront. Stay tuned, exciting things are on their way!
Digital Marketing
My experience involves content briefs, marketing strategies, word press, content creation, content marketing, AI use, google drive, google sheets, trello and marketing calendar tools. Below are a few examples.
I have studied digital marketing since I was a young teenager, watching influencers and youtubers grow and fall apart. Observing marketing campaigns that still Later, now, a student of digital marketing, I obsess over and study marketing in my work, schooling, and in my free time.
CONTENT BRIEF | BLOG POST
TARGETS
PRIMARY KEYWORD (1)
Modest party outfits
SECONDARY KEYWORDS (1-2)
WORD COUNT
1,000-1,500
PURPOSE
To share modest party outfits, new years outfits
CORE MESSAGE
To show women that modesty can be maintained even on new years.
CALL TO ACTION
Subscribe to my blog, buy from my amazon storefront, and purchase my clothing line.
OPTIMIZED METADATA (Primary Keyword)
RECOMMENDED URL:
chaoticelegance/modestpartyoutfits
RECOMMENDED TITLE TAG:
Modest Party Outfits for Women
RECOMMENDED META DESCRIPTION:
Modest party outfits for women. Perfect for new years parties and celebrations. Not only great descriptions and advice for what to wear, but how to wear it. Accessories, modesty hacks, and the latest fashions.
RECOMMENDED H1 TAG:
Modest Party Outfits for Women
COMPETITIVE ANALYSIS
TOP COMPETITORS (SERP) – URL and WORD COUNT
(link to 3-5 SERP competitors home page)
1.https://veiled.com/collections/formal-dresses?srsltid=AfmBOorB3gNkKjF4uMGPbWDstUzGVkagvR1WvBIXQVAyEnM0gN0TBzsI
2.https://www.niswafashion.com/collections/evening?srsltid=AfmBOoqRibWiJcS-fNoNqTinkWy10WXHZqCj3erqXtk057ojwF6YTGgB
3.https://store.daintyjewells.com/catalog/category/modest-dresses/dresses-by-occasion/evening-dresses/?srsltid=AfmBOoqVVv4PgKtH0LrjI7yDiJddqFOo8tPojYj5KxYm5pvMASUpnRza
SEMANTIC ANALYSIS (SEMRush screenshot)
FEATURED SNIPPET (screenshot)
PEOPLE ALSO ASK (screenshot)
INTERNAL LINKING OPPORTUNITIES
ANCHOR TEXT – URL
- Chaoticelegance.com/partyoutfits
- Amazon.com/chaoticelegance
- Downeast.com/Christmas24
BACKGROUND/RESEARCH
(link to 3-5 SERP competitor’s posts/articles)
- https://www.withloveleena.com/sequins-and-satin-modest-party-outfits/
I realize it’s not even thanksgiving yet, but retailers are already rolling out their holiday party collections and I wanted to share the modest options with you before they sell out! I shared my picks a few weeks before NYE last year and most everything was out of stock so I wanted to share early this time! I ordered everything to share in a video soon too so stay tuned! It is so difficult to find modest (or pieces you can easily make modest), affordable and elegant pieces for holiday parties and NYE so I did all the hard work for you! Happy shopping! 🙂
Items in the collage below are clickable!
- Where do you think the biggest gap in the market is based on the positioning matrix?
The biggest gap is in low quality, high price, which makes sense. Having been around wealthy people, they will pay high prices for low quality if it’s labeled as luxury, so this could be added to the market. There is a huge range of prices and quality from $10-$45. The $10 options are usually self-serve for those on a budget and then the luxury options from 20$ and above.
- What other insights did you gain from the matrix results to help QuickQuack reach more potential customers?
It’s obvious that these smaller car washes do not have much marketing, while the larger ones have positioned themselves well in the market. What I learned from this exercise is that there is money to be had in any industry. There is a wide range of quality, price, and services. It’s obvious that those who charge more have larger marketing budgets, nicer equipment, and better websites. That being said,
I imagine the car wash by the gas station doesn’t market as much since the gas station does the marketing for them.
Car Wash Research: Not in order of ranking or price
- Quick Quack $37.99, 4.7 Stars
- Tagg N Go $20, 4.8 Stars
- Shiny Shell $35, 4.7 Stars
- Wash Barn $19.99, 3.5 Stars
- Merlin’s Magic $10, 4 Stars
- Fabulous Freddy’s $45, 4.1 Stars
- Take 5 $16.00, 4.6 Stars
- Holiday Car Wash $24.99, 5 Stars
- Thunder Wash 32.95, 2.7 Stars
- Mister Car Wash $26, 3.5 Stars
Step 1- Watch the case study in chapter 13 of the Modern Marketing Principles Textbook After Paradigm Shift Part 2 case study
Step 2 – Review the Buyer Personas
Gabby is a college student and Gabe is also a college student.
Step 3 – Open a Google Doc and copy the questions below and answer them in detail for each of the 2 Buyer Persona.
- What platforms and what time might the persona be on social media to market to them?
Gabby is on instagram and snapchat, with rare facebook usage, Gabe is on instagram and rarely facebook
- Where and when might they be online?
Gabby cares about causes, I bet she posts frequently about these causes. I am guessing she is easier to market to.
Gabe is overwhelmed with school and likely does not use social media much at all, sporting events with friends might land on the gram.
3. When is a bad time to market using social media?
To market to the wrong people on the wrong platform. This internship is targeted to college students over summer, so it should be marketed to students on instagram primarily.
4. What specific interests might our persona have and how can we use that in ad targeting options?
Gabby likes cause related merchandise, Big Sister volunteering, socializing with friends, etc.
Gabe is a fan of energy drinks, friends, college sports, student union and travel.
5. Would you use Facebook ads to target the buyer persona? Why?
I would not. Neither of them use facebook very much.
6. Would you use Instagram ads to target the buyer persona? Why?
Absolutely, they both use instagram the most.
7. Would you use LinkedIn ads to target the buyer persona? Why?
I would, they are building their career and resume. Linked In would be effective to market on.
8. Would you use YouTube ads to target the buyer persona? Why?
Yes. Gabby loves causes and probably watches youtube to learn about those causes. Youtube is the one social media that college students in my life use, even if they got rid of all the other social media. I’m guessing Gabe watches sports highlights on youtube. Both can be marketed to there.
Step 4 – Copy and paste this simple outline for a Social Media Targeting Plan and fill it out for 1 of the buyer personas. Some of the information has been filled in for you.
1. Campaign Details:
- Campaign Name: Paradigm Shift Intern Recruitment
- Campaign Objective: Recruit qualified candidates to intern at paradigm
- Campaign Duration: 30 Days
2. Platform Selection:
- List of Social Media Platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok, etc.):
- Instagram, snapchat, limited facebook
- 3. Target Audience:
- Demographics:
- Age Range:18-24
- Gender:women
- Location (Country, City, etc.): Her College campus, business students, sorority
- Language: English
- Psychographics:
- Interests: Sorority, Marketing, Causes, Big Sister,
Friends - Behavior: Empathetic girl who cares about causes and volunteering, Marketing student, loves cause related merch. Wants to help people.
- Lifestyle: Sorority girl who has a big heart and loves to socialize.
- Custom Audiences:
- Upload your customer email list or website visitors (if applicable):
- Retarget Gabby at her personal email address
- 4. Audience Size and Reach:
- Estimated Audience Size: 25,000
- Daily/Weekly Reach Goals:
- Impressions 1,000-2,000
- Clicks 2-5%
- Conversions 6-8%
5. Detailed Targeting (for each platform you plan to use):
- Facebook:
- Interests: Community groups college students love
- Behaviors: Usage of facebook to socialize
- Connections: Sorority girls, crafty interests, pageants
- Instagram:
- Hashtags: #college #sorority #marketing #marketingstudent #futuremarketer #paradigmcares
- Influencer Collaborations: marketing students, causes
- X:
- Keywords: college, marketing, sorority
- Followers of Specific Accounts: College Marketing Programs, Business fraternities
- LinkedIn:
- Job Titles: Marketing, Marketing Specialist, Marketer who loves causes
- Company Size: Small to Medium
- Industry: Marketing, Business, Digital Marketing
- TikTok:
- Hashtags: #college #sorority #marketing #marketingstudent #futuremarketer #paradigmcares
- User Characteristics: College students, loves causes, volunteers
- Challenges/Formats: Convey message quick, target correct candidates
- Other Platforms (if applicable):
6. Exclusions:
- Specific Audiences to Exclude (if any): All who are not in college for marketing
7. Ad Formats:
- Type of Ad (e.g., Image, Video, Carousel, Story, etc.): Image, Video, Story
- Ad Creative Details (e.g., headlines, ad copy, visuals): visuals, ad copy, headlines, fun art to catch attention
8. Budget Allocation:
- Total Budget for the Campaign: $1000
- Budget Allocation per Platform: Instagram $500, Snapchat 200$, X 100$, tik tok $100, facebook $100
9. Bid Strategy:
- Manual Bidding or Automatic Bidding:
- Target Cost Per Click (CPC), Cost Per Impression (CPM), or other relevant bidding metrics: $0.50
10. Ad Schedule: – Days of the Week: – Times of the Day: Morning, 9- 10 am
11. Content Calendar (if applicable): – Post Frequency: – Content Themes: – Important Dates or Events to Align With: Give info, causes pushed a lot
12. Reporting and Analysis: – Reporting Frequency (e.g., Weekly, Monthly): – Tools or Software for Monitoring and Reporting: Report Weekly13. Campaign Launch Date: – Planned Launch Date: September 6
Fashion Portfolio: I have spent many hours studying fashion, wearing fashion, styling others, and modeling. Fashion is sacred to me. It defines me as much as any other accomplishment or choice I make. Learning and blogging about fashion gives me purpose and excitement.
